Case Studies October 2021

Brent Willis – NewAge, Inc.

Est. reading time: 4 mins

From its product lines to its distribution model, NewAge is a company aptly named for its mission to encourage people to “Live Healthy.” Since 2016, CEO Brent Willis has been building brands for his direct-to-consumer, organic and healthy products company across three platforms: health and wellness, healthy appearance and nutritional performance. To get these products […]

Brent Zimmerman – Saucy Brew Works

Est. reading time: 4 mins

In the early days of Saucy Brew Works, Brent Zimmerman got a piece of advice he hasn’t forgotten. An equity investor told the company’s CEO and co-founder to “get internal culture right.” Zimmerman, who started the brewery with Eric Anderson, has kept this message in mind with every business decision he’s made in the five […]

Bruce and Abbie Leeson – The Ginger People

Est. reading time: 5 mins

In the early 1980s, Bruce Leeson worked for an Australian multi-national company that grew macadamias in Australia and Hawaii. In 1982, however, he left the Australian farmlands for the Hawaiian coast, where he helped develop the U.S. market for the nuts indigenous to his native land. To advertise and sell macadamias, he’d occasionally fly to […]

Ali Joseph – Cascade Spirits

Est. reading time: 4 mins

If someone wants a drink while camping or out on a boat, they’re unlikely to have all the fixings for a cocktail. Instead, they’ll opt for convenience and grab a can of beer from their cooler. Knowing this, Cascade Spirits has added new offerings: vodka and soda cocktails sold by the can. Ali Joseph, who […]

Gregory Hamer – B & G Food Enterprises

Est. reading time: 4 mins

When the oil industry in Morgan City, Louisiana collapsed in 1982, Greg Hamer quickly found himself out of work. He never thought his future would be in the taco business. After all, he hated Mexican food. What he noticed about his hometown, however, was its glaring lack of Mexican restaurants. After doing some research, Hamer […]

Stephen Savoie – Lula-Westfield LLC

Est. reading time: 4 mins

There’s a lot of sugar in Stephen Savoie’s blood. It’s been passed down through generations and flows through the family he works with at Lula-Westfield LLC. For 150 years, through price swings, increased production costs, industry consolidations and a 1997 merger, Lula-Westfield has been growing and processing sugar cane in Louisiana. Named CEO on March […]

Keith Dougherty – Roland Foods

Est. reading time: 4 mins

For Roland Foods to continue being successful, CEO Keith Dougherty says the company needs to remember where it came from. At the same time, to stay competitive in the market, some things have needed to change. “The brand has great heritage, but needed a refresh for 2021,” he sums up. Roland Foods, an international food […]


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