Case Studies

Alex Allen – Pearson’s Candy Company

Most people have something nostalgic that immediately transports them back to their childhood. Maybe it’s a classic arcade game, a Saturday morning cartoon or the first album they ever loved. For some, it’s a piece of candy, but not all candies taste like they did a few decades ago. Recipes and suppliers change, as do […]

Ali Joseph – Cascade Spirits

If someone wants a drink while camping or out on a boat, they’re unlikely to have all the fixings for a cocktail. Instead, they’ll opt for convenience and grab a can of beer from their cooler. Knowing this, Cascade Spirits has added new offerings: vodka and soda cocktails sold by the can. Ali Joseph, who […]

Au Bon Pain Corporation

Au Bon Pain (ABP) has set the standard for fast-casual restaurants by focusing on high quality, fresh and flavorful foods and nontraditional urban markets. Since its founding in 1978, the Boston-based company has revolutionized and catalyzed the growth of the bakery and café market segment by focusing on quality, flavor and healthfulness in every sandwich, […]

Brent Willis – NewAge, Inc.

From its product lines to its distribution model, NewAge is a company aptly named for its mission to encourage people to “Live Healthy.” Since 2016, CEO Brent Willis has been building brands for his direct-to-consumer, organic and healthy products company across three platforms: health and wellness, healthy appearance and nutritional performance. To get these products […]

Brent Zimmerman – Saucy Brew Works

In the early days of Saucy Brew Works, Brent Zimmerman got a piece of advice he hasn’t forgotten. An equity investor told the company’s CEO and co-founder to “get internal culture right.” Zimmerman, who started the brewery with Eric Anderson, has kept this message in mind with every business decision he’s made in the five […]

Bruce and Abbie Leeson – The Ginger People

In the early 1980s, Bruce Leeson worked for an Australian multi-national company that grew macadamias in Australia and Hawaii. In 1982, however, he left the Australian farmlands for the Hawaiian coast, where he helped develop the U.S. market for the nuts indigenous to his native land. To advertise and sell macadamias, he’d occasionally fly to […]

Caribou Coffee

Whether reading data from the National Coffee Association or merely walking around in public, it’s clear to see the presence of coffee in the United States beverage arena. Forty percent of 18 to 24 year olds and over 50 percent of 25 to 39 year olds will enjoy at least one cup, and on average […]

Chobani Yogurt

Hamdi Ulukaya grew up in eastern Turkey, where his family was in the farming and dairy manufacturing business. In 1994 he came to the United States as a student, and following graduation he put a lifetime growing up in the industry into opening his first cheese plant. Organizing his brands under the Agro Farma Inc. […]

Doug Thompson – Dairy Farmers of PEI

When someone drinks a glass of milk or splashes cream into their morning coffee, they typically don’t give too much thought to where the staple came from. But even if they do, they probably could use a lesson from Doug Thompson. As the general manager of Dairy Farmers of Prince Edward Island, he’s intimately familiar […]

Eli Cayer – Urban Farm Fermentory

In 2020, when most people were staying indoors because of COVID-19, Eli Cayer was going deep into the Maine woods. He wasn’t trekking out there to avoid crowds, though. He was looking for ingredients. As the founder and president of Urban Farm Fermentory, he forages for fruits, herbs, plants, fungi, roots and more to create […]

Testimonials

We were very pleased with the outcome of the article when Terra Firma featured our company in their online journal. Everyone at Terra Firma was very professional, and they projected our family's business exactly the way we intended it to be. We would highly recommend working with this fine company!
— Brian Winner, President, Robert Winner Sons Inc.
We are completely satisfied with the article published by Terra Firma. The process was smooth from start to finish and their representatives guided us through the entire process. I would recommend partnering with them to showcase your business.
— Lou Pfister, Operations Manager, Woodall Grain Company

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vol. I 2021

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