Case Studies March 2023

Casey Houweling – Houweling’s

Est. reading time: 5 mins

When Casey Houweling drives through stretches of farmland, he always stops to look at the crops—be they ripe strawberries, crisp celery stalks or plump tomatoes. He supplies the latter himself as the owner of Houweling’s, a family-run tomato and cucumber grower. The company produces in California and British Columbia facilities using only third-party verified, 100 […]

Sal Torre – Bon Chef

Est. reading time: 4 mins

When coffee sits out too long at a buffet, it’s either cold from being in an uninsulated pot or burnt from being on constant heat for hours. It’s an issue many hotels faced for years, so in 1985, Marriot Hotels decided to do something about I, turning to Bon Chef for a solution. Sal Torre, […]

Ray Roch – Roch’s Fresh Foods

Est. reading time: 4 mins

For Ray Roch Jr., the third-generation owner of Roch’s Fresh Foods, waking up well before dawn is a family tradition. Now based in West Greenwich, Rhode Island, Roch’s Fresh Foods was founded in the early 1930s by Joseph Roch, Ray’s grandfather, who rose early each day to open his corner grocery market in the Pawtuxet […]

Robert Reesor – Rouge River Farms

Est. reading time: 5 mins

When grocery stores put out bins of corn, the floor tends to get littered with husks and corn silk. Plus, many people peel the husks to inspect the quality, sometimes throwing the cob back if it’s not to their liking. Seeing this mess, as well as the frustration of grocery store workers, Robert Reesor and […]

Louis Soon – Maven Restaurant Group

Est. reading time: 4 mins

His dining concepts popular in and around Atlanta, Louis Soon is taking them elsewhere. Not too hastily, however, as he says he won’t risk compromising quality. But Soon senses a bigger market for all the brands under his Maven Restaurant Group.  Soon to be introduced to neighboring Alabama is the rustic Butcher & Brew, whose […]


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