Case Studies Chief Executive Officer

Kevin Riel – Double R Hop Ranches

Est. reading time: 5 mins

Time was when hops were just another agricultural commodity. Much like a kernel of wheat, once processed there wasn’t much difference among these little cone-like flowers regardless of where they were grown. “Well, since then, the whole craft beer movement has changed what it’s like to be a hop farmer,” Kevin Riel tells Terra Firma […]

Kelly Saad – Vistar

Est. reading time: 5 mins

What doesn’t beat you only makes you stronger. Sure, it’s a cliche but at least in Vistar’s case, Kelly Saad says it applies. “We’re an even stronger organization now than we were before COVID-19,” she tells Terra Firma in September. “We’ve learned a lot of lessons, including how to do more with less.” As president […]

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