Case Studies Region: Midwest

Brian Loffredo – Loffredo Fresh Foods

Est. reading time: 4 mins

Giuseppe Loffredo and his family had only been in the U.S. for a year when he founded the Loffredo Fruit and Tobacco Co. in Des Moines, Iowa, in 1892. He cultivated land to grow tomatoes and other vegetables he sold to hotels, restaurants and even U.S. Army soldiers stationed in the Midwest. It was a […]

Josh Beckett – Anna’s House

Est. reading time: 4 mins

Josh Beckett didn’t start off as the owner and chief executive officer of Anna’s House—he came in 2004 because he loved the food and the atmosphere. In 2005, a year after his first meal and not wanting the business to close, he purchased the business from Becky Miller, who was no longer interested in owning […]

Don Potvin – Incredible Pizza Franchise Group

Est. reading time: 5 mins

Things were looking good for Rick and Cheryl Barsness in March 2020. The couple was celebrating the success of their Incredible Pizza Co., founded in 2001, and the opening of a new restaurant in Shawnee, Kansas. As Don Potvin, who’s worked with the couple since 2004, notes, these are no ordinary pizza joints. They are […]

Denis Neville – CoreFX Ingredients

Est. reading time: 5 mins

On an otherwise quiet December Sunday in 2020, an errant spark amongst some wires and cables flared into an electrical fire that decimated CoreFX Ingredients’ headquarters in downtown Chicago—including the company’s Customer Innovation Center. Opened just three years earlier in 2017—just a little over a year after Denis Neville launched the food ingredients manufacturer—the 5,000-square-foot […]

Joan Daleo – Ole Tyme Produce

Est. reading time: 4 mins

Not everyone dreams of taking over their family business. Joan Daleo, however, is thrilled to be at the helm of the company her parents started in 1973. Since becoming president of Ole Tyme Produce in 2001, she’s grown it into the largest woman-owned, fresh food distributor in Missouri. The St. Charles-based company distributes locally grown […]

Tim Gomez – Kansas Dairy Ingredients

Est. reading time: 4 mins

Tim Gomez will never forget his 10-day trip to Switzerland in January 2020 right before COVID-19 brought the world to a screeching halt. The Kansas entrepreneur wasn’t there to ogle at the Matterhorn or buy a cuckoo clock. Instead, Gomez toured farms in Gstadd—a place where cheesemaking has been revered for centuries—to learn more about […]

Brent Zimmerman – Saucy Brew Works

Est. reading time: 4 mins

In the early days of Saucy Brew Works, Brent Zimmerman got a piece of advice he hasn’t forgotten. An equity investor told the company’s CEO and co-founder to “get internal culture right.” Zimmerman, who started the brewery with Eric Anderson, has kept this message in mind with every business decision he’s made in the five […]

Jim Wells – North American Bison LLC

Est. reading time: 5 mins

If that classic cowboy song had been accurately written, generations would have grown up singing: “Oh give me a home where the bison herd roam….” For it’s bison, not buffalo, that once roamed the North American plains by the tens of millions. But Brewster M. Higley, the 19th century Kansas doctor who penned “Home on […]

Caribou Coffee

Est. reading time: 5 mins

Whether reading data from the National Coffee Association or merely walking around in public, it’s clear to see the presence of coffee in the United States beverage arena. Forty percent of 18 to 24 year olds and over 50 percent of 25 to 39 year olds will enjoy at least one cup, and on average […]

JP Tournoy – Ciranda

Est. reading time: 5 mins

Since the dawn of agriculture, food production has been a social endeavor, from the planting and harvesting of crops to the trading of commodities between communities. Though times and technologies have changed, JP Tournoy wants consumers to understand the bigger picture of global food production, which is still highly social, he says. The CEO of […]

Testimonials

We were very pleased with the outcome of the article when Terra Firma featured our company in their online journal. Everyone at Terra Firma was very professional, and they projected our family's business exactly the way we intended it to be. We would highly recommend working with this fine company!
— Brian Winner, President, Robert Winner Sons Inc.
We are completely satisfied with the article published by Terra Firma. The process was smooth from start to finish and their representatives guided us through the entire process. I would recommend partnering with them to showcase your business.
— Lou Pfister, Operations Manager, Woodall Grain Company

LATEST EDITION

vol. III 2022

READ NOW

Get Terra Firma straight to your inbox.

  • * We’ll never share your email or info with anyone.
  • This field is for validation purposes and should be left unchanged.